Last Updated: September 30, 2025

1. PRESENTATION AND IDENTIFICATION OF THE PERSON IN CHARGE

1. Responsible: Apparent Group Limited, Company Registration Number 73428962 (hereinafter “SnoreCare” or “Apparent Group Limited”)
2. Registered Office: FLAT/RM 05-06 HOLLYWOOD PLAZA, 610 NATHAN ROAD, 18/F, KL, Hong Kong
3. Activity: Development and operation of mobile health and wellness applications for sleep and snoring management
4. Email: hello@apparentgroup.co
5. Website: https://snorecare.life

2. DESCRIPTION OF THE ACTIVITY

Through the website https://snorecare.life (hereinafter “Website”), information is made available to all USERS regarding the activities carried out by Apparent Group Limited, as well as information about the SnoreCare mobile application currently available for download on iOS (Apple App Store) and Android (Google Play Store).

The Website provides:

• Information about SnoreCare APP features and capabilities
• Educational content about snoring, sleep health, and related topics
• Download links to app stores
• Product demonstrations and user testimonials
• Customer support information
• Access to legal documents (Terms of Use, Privacy Policy, Contract Conditions)
• Blog posts and sleep health resources
• Social media links and integrations
• Information about snoring science and remedies

Important Medical Disclaimer:

The Website and APP provide information for educational and wellness purposes only. SnoreCare is NOT a medical device and does NOT provide medical advice, diagnosis, or treatment.

Users should:

• Consult qualified healthcare providers for medical concerns
• Not rely on Website or APP content for medical decisions
• Seek professional medical advice for sleep disorders
• Understand that information is general, not personalized medical guidance

The Website serves as an informational and promotional platform for the SnoreCare mobile application and does not directly provide health services, which are exclusively available through the mobile application.

3. ACCEPTANCE OF THE CONDITIONS OF USE OF THE WEBSITE

The use of this Website is governed by the following General Terms and Conditions of Use (hereinafter “GENERAL CONDITIONS”).

Access and Cost: Access to this Website and the information contained therein is completely free of charge, without prejudice to the cost of internet connection and any data charges from the USER’s internet service provider or mobile carrier.

Health Information Disclaimer: Information on this Website regarding health, sleep, and snoring is for educational purposes only and does not constitute medical advice. Always consult qualified healthcare providers for medical concerns.

Data Processing: We inform you that the use of our Website may involve the processing of your personal data. By using the Website, you must understand and accept these GENERAL CONDITIONS, the PRIVACY POLICY, and COOKIES POLICY detailed herein.

No Medical Relationship: The USER is informed and accepts that:

• Access to the Website does not create a doctor-patient relationship
• Access does not establish a commercial relationship with Apparent Group Limited
• Commercial relationships are established only through subscription to services via the mobile application
• No medical advice is provided through the Website

User Declaration: By using the Website, the USER declares that:

1. They are a person of full age (at least 18 years) and/or full legal responsibility under the laws of the jurisdiction where they reside
2. They have previously read, understand, and accept the GENERAL CONDITIONS, the PRIVACY POLICY, and COOKIES POLICY
3. They understand that download and use of the mobile application is subject to separate Terms of Use and Contract Conditions
4. They acknowledge that Website content is for informational purposes and does not constitute medical advice
5. They will consult healthcare providers for medical concerns

4. MODIFICATION OF CONDITIONS

The information on this Website is constantly evolving to provide the best possible user experience and most current information about sleep health. However, the updated GENERAL CONDITIONS, PRIVACY POLICY, and COOKIES POLICY will be available at all times on this Website.

Notice of Changes: If any aspect of the GENERAL CONDITIONS, PRIVACY POLICY, or COOKIES POLICY is modified, the changes will be:

• Published on the Website with updated “Last Updated” date
• Communicated to registered users via email where appropriate
• Made available in the mobile application

User Responsibility: We recommend that USERS:

• Read all policies periodically
• Review any communications received from SnoreCare
• Check for updates before making decisions based on Website content
• Review policies before downloading the application or subscribing to services
• Consult healthcare providers before making health-related decisions based on Website information

Continued Use: The USER accepts any modifications from the moment they continue to use the Website and/or download the application and/or subscribe to services offered through the application.

5. ESSENTIAL OBLIGATIONS OF THE USER

Every USER, from the moment they start using the Website, is obliged to comply with the following essential obligations:

5.1 Lawful Use

1. Legal Compliance: Use the Website without engaging in illegal, illicit, or unauthorized actions, or actions contrary to the provisions of the GENERAL CONDITIONS, PRIVACY POLICY, or COOKIES POLICY.
2. System Integrity: Not damage, disable, overload, or deteriorate the Website or prevent normal use or enjoyment thereof by other users.
3. Security: Not make any attempt to:

• Violate access levels or security measures
• Manipulate data or systems
• Access restricted areas
• Introduce programs, viruses, malware, or harmful code
• Conduct attacks or malicious activities
• Use automated systems (bots, scrapers) without permission

5.2 Technical Requirements

1. Necessary Software: Be aware of technical and legal requirements for correct access and use of the Website, which may involve:

• Updated web browser
• JavaScript enabled
• Cookies enabled (for full functionality)
• Stable internet connection
• Downloading certain programs or plugins

5.3 Intellectual Property

1. Content Protection: Not use, link, copy, disclose, transfer, or transmit to third parties in any form whatsoever:

• Contents published on the Website or any part thereof
• Information about Apparent Group Limited
• Copyrighted materials (images, text, videos, articles)
• Trademarks, logos, or brand elements
• Health information or educational content

Exception: Users may share links to the Website and use official sharing buttons provided.

5.4 Reputation

1. Brand Protection: Not damage the image and reputation of Apparent Group Limited or SnoreCare in any way, nor:

• Harm the brand’s good name
• Create false associations or endorsements
• Misrepresent SnoreCare’s capabilities or purpose
• Defame, disparage, or make false claims
• Claim SnoreCare provides medical diagnosis or treatment

5.5 Health Information Accuracy

1. Responsible Use of Health Information:

• Not misrepresent health information as medical advice
• Not use Website content to self-diagnose or treat medical conditions
• Understand limitations of general health information
• Consult healthcare providers for medical concerns

5.6 Policy Acceptance

1. Informed Consent: Read, understand, and accept the GENERAL CONDITIONS, PRIVACY POLICY, and COOKIES POLICY before using the Website or downloading the mobile application.

Consequences of Violation: Failure to comply with these obligations may result in:

• Immediate blocking of access to the Website
• Legal action for damages
• Reporting to appropriate authorities for illegal activities
• Termination of any application subscription without refund

6. INTELLECTUAL PROPERTY RIGHTS

6.1 Ownership of Website Content

This Website, its contents, and distinctive signs are protected by international intellectual and industrial property laws, including copyright, trademark, and design rights applicable in Hong Kong and internationally.

Apparent Group Limited is the exclusive owner of all intellectual property rights over:

• Website design, layout, and structure
• Text content, articles, and health information
• Images, photographs, graphics, and infographics
• Videos, animations, and multimedia content
• SnoreCare logo, trademarks, and brand elements
• Software code, scripts, and technical infrastructure
• Educational content and exercise demonstrations
• Selection and arrangement of health information
• Research findings and proprietary methodologies

Apparent Group Limited reserves the right to use and exploit these rights in any form permitted by law.

6.2 Prohibited Actions

It is strictly forbidden to:

1. Reproduce any content without authorization
2. Distribute Website materials to third parties
3. Publicly communicate or broadcast Website content
4. Transform or create derivative works from Website content
5. Make available to the public any Website materials
6. Exploit in any form the contents, design, or presentation

These acts of exploitation may only be carried out with:

• Prior express written authorization from Apparent Group Limited
• Explicit reference to Apparent Group Limited’s ownership
• Compliance with any conditions specified in authorization

6.3 User Rights and Limitations

By using the Website:

• USER does not acquire any ownership rights over Website content
• USER may only view and navigate for personal, non-commercial purposes
• USER agrees to comply with these GENERAL CONDITIONS
• Any authorized use must be in accordance with intellectual property laws

6.4 Health and Educational Content

Educational articles and health information:

• Are protected by copyright
• May include content from third-party sources (properly licensed)
• Should not be reproduced for commercial purposes
• May be cited for educational purposes with proper attribution

Exercise demonstrations and programs:

• Are proprietary content owned by Apparent Group Limited
• Video content is copyrighted
• May not be reproduced or distributed
• May not be used for commercial purposes

6.5 Third-Party Content

Where the Website displays content owned by third parties:

• Appropriate attribution is provided where required
• Third parties retain all rights to their content
• Users must respect third-party intellectual property rights
• Apparent Group Limited has obtained necessary licenses

6.6 User Testimonials and Reviews

User testimonials or reviews published on the Website:

• Remain owned by the original authors
• Are licensed to Apparent Group Limited for display
• May be edited for length or clarity
• Must be authentic and not misleading

Medical Testimonial Disclaimer: User testimonials represent individual experiences and do not constitute:

• Medical evidence or clinical validation
• Guaranteed results or outcomes
• Medical endorsements
• Typical or average results

Individual results vary. Consult healthcare providers.

6.7 Reporting Infringement

If the USER detects any activity that could infringe intellectual or industrial property rights or any other legal rights, please inform us immediately:

Email: hello@apparentgroup.co Subject: “Intellectual Property Report”

We take intellectual property seriously and will investigate all reports promptly.

7. HYPERLINKS AND LINKED SITES

7.1 Hyperlinks to This Website

Authorization Required: Any USER or natural/legal person who intends to establish a hyperlink or technical linking device (e.g., links, frames, deep links) from their website to this Website (hereinafter “HYPERLINK”) must obtain prior written authorization from Apparent Group Limited.

To request authorization:

• Send written request to hello@apparentgroup.co
• Include: your website URL, proposed link placement, context
• Wait for explicit written approval before creating link

Conditions for Hyperlinks: The establishment of a HYPERLINK does not imply:

• Any relationship between Apparent Group Limited and the website owner
• Acceptance or approval by Apparent Group Limited of linking website’s contents
• Any endorsement, sponsorship, or partnership
• Medical endorsement of linking website

Prohibited Linking: Hyperlinks are prohibited from websites that:

• Contain illegal, offensive, or inappropriate content
• Promote unproven or dangerous health treatments
• Misrepresent SnoreCare’s medical capabilities
• Claim SnoreCare diagnoses or treats medical conditions
• Compete directly with SnoreCare services
• Engage in fraudulent or deceptive health claims
• Violate medical ethics or patient safety

Revocation Rights: Apparent Group Limited reserves the right to:

• Prohibit or disable any HYPERLINK at any time
• Revoke previously granted linking permissions
• Take legal action against harmful or misleading links

Especially in cases of:

• Health misinformation
• Misrepresentation of SnoreCare’s medical status
• False medical claims
• Patient safety concerns

7.2 Linked Sites (Outbound Links)

Third-Party Websites: Apparent Group Limited may provide access through this Website to third-party sites (hereinafter “LINKED SITES”), including:

• App store pages (Apple App Store, Google Play Store)
• Social media profiles (Instagram, Facebook, Twitter, etc.)
• Medical information resources (NIH, Mayo Clinic, etc.)
• Sleep health organizations
• Research institutions and publications
• Cloud service provider websites
• Partner websites

Medical Information Disclaimer: Links to third-party medical information sites:

• Are provided for educational purposes only
• Do not constitute medical advice or endorsement
• Users should verify information with healthcare providers
• Apparent Group Limited does not control third-party content accuracy

Disclaimer of Responsibility: Apparent Group Limited:

• Does NOT offer or market information from LINKED SITES
• Does NOT approve, supervise, or control LINKED SITES contents
• Does NOT assume responsibility for LINKED SITES material
• Provides links for user convenience only
• Does NOT endorse medical claims on LINKED SITES

User Responsibility: USER assumes exclusively all responsibility for:

• Navigation through LINKED SITES
• Evaluating accuracy of health information
• Consulting healthcare providers about information found
• Any transactions conducted on LINKED SITES
• Privacy and security on LINKED SITES

Healthcare Provider Directories: If Website includes links to healthcare provider directories:

• Links are informational only
• Not endorsements of specific providers
• Users should verify provider credentials independently
• Apparent Group Limited has no relationship with listed providers

8. PRIVACY POLICY

This Privacy Policy applies to personal data collected through the Website. For privacy practices related to the mobile application, please refer to the separate Privacy Policy included in the app’s Terms of Use.

IMPORTANT: The Website collects limited personal data compared to the mobile application. For comprehensive information about health data processing, audio recordings, and sensitive information handling, please review the APP’s Privacy Policy.

Any changes to data processing practices will be reflected and updated in this policy. We recommend USERS review it frequently. For questions, please contact: hello@apparentgroup.co

8.1 Who Are We?

Data Controller: Apparent Group Limited, Company Registration Number 73428962, with registered office at FLAT/RM 05-06 HOLLYWOOD PLAZA, 610 NATHAN ROAD, 18/F, KL, Hong Kong, is responsible for the processing of USERS’ personal data collected through the Website.

We process personal data in accordance with applicable data protection regulations, including:

• Hong Kong Personal Data (Privacy) Ordinance
• General Data Protection Regulation (GDPR) for EU users
• California Consumer Privacy Act (CCPA) for California users
• Other applicable regional data protection laws

8.2 What Is Personal Data?

Personal data is any information that independently or combined with other available information identifies or allows the identification of a natural person.

Examples include:

• Name, email address
• IP address, device identifiers
• Browsing behavior and website usage data
• Location data (approximate, based on IP)
• Social media profile information
• Newsletter subscription preferences
• Contact form submissions
• Any other information that can identify you

8.3 What Data Do We Collect Through the Website?

Data You Provide Directly:

1. a) Contact Form / Email Inquiries:

• Name
• Email address
• Message content
• Questions or comments about snoring/sleep health
• Any other information you choose to provide

1. b) Newsletter Subscription:

• Email address
• Name (optional)
• Interest areas (snoring tips, sleep health, APP updates)
• Subscription preferences

1. c) Blog Comments (if applicable):

• Name or username
• Email address
• Comment content

1. d) Social Media Interactions:

• Username/handle
• Public profile information
• Comments, likes, shares

Data Collected Automatically:

1. e) Technical and Usage Data:

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
• Pages visited on Website
• Time spent on pages
• Referring website/source
• Links clicked
• Date and time of visits
• Approximate location (country/city based on IP)
• Search queries on Website

1. f) Cookies and Tracking Technologies:

• Cookie identifiers
• Analytics data
• Marketing/advertising tracking data
• Session information
• (See Section 9 – Cookie Policy for details)

Important Note: The Website does NOT collect:

• Audio recordings
• Detailed health information
• Sleep tracking data
• Medical screening responses

These are collected only through the mobile application, subject to the APP’s Privacy Policy.

Data Quality: The USER guarantees that personal data provided is truthful and accurate, and is responsible for communicating any changes.

8.4 Data Processing, Purpose, Legal Basis, and Retention Periods

Apparent Group Limited processes personal data for the following purposes:

A. Website Functionality and Security

Purpose: Ensure proper functioning and security of the Website

Processing Activities:

• Maintain Website uptime and performance
• Prevent fraud, abuse, and security threats
• Troubleshoot technical issues
• Monitor for malicious activity

Legal Basis: Legitimate interest in maintaining secure and functional Website

Data Processed: IP address, device data, usage logs, security logs

Retention Period: Logs retained for up to 12 months

B. Communication and Customer Support

Purpose: Respond to inquiries, provide information, manage communications

Processing Activities:

• Answer questions about SnoreCare APP and snoring/sleep health
• Provide information about features and services
• Troubleshoot issues
• Handle complaints or feedback
• Respond to general health information inquiries

Legal Basis:

• Legitimate interest in providing customer service
• Consent (where explicitly given)

Data Processed: Name, email address, inquiry content, correspondence history

Retention Period: Retained until inquiry is resolved plus 1 year, or longer if required by law

Important: Customer service responses provide general information only, not medical advice.

C. Marketing and Promotional Communications

Purpose: Send newsletters, sleep health tips, APP updates, promotional offers

Processing Activities:

• Email marketing campaigns
• APP feature announcements
• Sleep health education content
• Snoring reduction tips
• Special offers and discounts
• User success stories

Legal Basis: Explicit consent (for newsletter subscriptions)

Data Processed: Email address, name, subscription preferences, engagement data

Retention Period: Until you unsubscribe or withdraw consent, then deleted within 30 days

Opt-Out: Unsubscribe via link in emails or contact hello@apparentgroup.co

D. Analytics and Website Improvement

Purpose: Understand how users interact with Website to improve experience and content

Processing Activities:

• Analyze visitor behavior and traffic patterns
• Measure effectiveness of health content
• Identify popular topics and pages
• Optimize Website design and navigation
• A/B testing of content presentation
• Understand user journey from Website to APP download

Legal Basis:

• Legitimate interest in improving Website
• Consent (for non-essential analytics cookies)

Data Processed: IP address (anonymized where possible), device information, pages viewed, time spent, referring sources, click behavior

Retention Period: Aggregated analytics data retained for up to 26 months; raw data deleted or anonymized after 14 months

E. Advertising and Remarketing

Purpose: Display relevant advertisements to users who have visited Website

Processing Activities:

• Targeted advertising on third-party platforms
• Remarketing to previous Website visitors
• Measuring ad campaign effectiveness
• Custom audience creation

Legal Basis: Consent (obtained through cookie banner)

Data Processed: Cookie identifiers, browsing behavior, device information

Retention Period: As long as you maintain cookies; can be deleted

Opt-Out: Adjust cookie preferences or browser settings

F. Legal Compliance and Protection

Purpose: Comply with legal obligations and protect legal rights

Processing Activities:

• Comply with legal requirements
• Enforce terms and conditions
• Protect against fraud or abuse
• Defend legal claims
• Respond to law enforcement

Legal Basis: Legal obligation, legitimate interest in protecting rights

Data Processed: Any relevant personal data necessary

Retention Period: As long as required by law or legal proceedings

8.5 Data Processors and Third-Party Recipients

Personal data collected through the Website may be processed by third-party service providers:

Website Hosting and Infrastructure:

• Cloud Hosting Provider (e.g., AWS, similar)
  • Location: United States or other regions
  • Purpose: Website hosting, data storage
  • Privacy Policy: [Provider URL]

Analytics Services:

• Google Analytics – Google LLC
  • Location: United States
  • Purpose: Website analytics, user behavior
  • Privacy Policy: https://policies.google.com/privacy
• Mixpanel Inc. (if used)
  • Location: United States
  • Purpose: Product analytics
  • Privacy Policy: https://mixpanel.com/legal/privacy-policy/

Marketing and Communication:

• Email Service Provider (e.g., SendGrid, Mailchimp)
  • Location: United States
  • Purpose: Email delivery, newsletter management
  • Privacy Policy: [Provider URL]

Advertising and Remarketing:

• Google Ads / DoubleClick
  
  
  • Location: United States
  • Purpose: Targeted advertising
  • Privacy Policy: https://policies.google.com/privacy
• Facebook Pixel (if used)
  
  
  • Location: United States
  • Purpose: Social media advertising
  • Privacy Policy: https://www.facebook.com/privacy/

Social Media Platforms:

When you interact with social media content:

• Instagram (Meta Platforms)
• Facebook (Meta Platforms)
• Twitter/X
• LinkedIn

Data Sharing Principles:

• We do NOT sell personal data
• Third-party processors contractually bound to protect data
• Processors use data only for specified purposes
• Regular audits of processor practices

Public Authorities: We may disclose data to authorities when:

• Required by law
• Necessary to protect rights
• Needed to prevent fraud
• Required for public safety

8.6 International Data Transfers

Location of Processing: Apparent Group Limited is registered in Hong Kong. By using the Website, you acknowledge and consent to transfer of personal data to Hong Kong and countries where service providers operate, including United States.

Data Protection Standards: Countries outside your jurisdiction may have different data protection laws. We ensure appropriate safeguards:

For transfers from European Union:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions where applicable
• Other legally recognized transfer mechanisms

For transfers from other jurisdictions:

• Compliance with cross-border data transfer rules
• Contractual protections with service providers
• Technical and organizational security measures

Specific International Transfers:

1. a) Google Inc. / Google LLC

• Location: United States
• Services: Analytics, advertising
• Safeguards: Standard Contractual Clauses
• Privacy Policy: https://policies.google.com/privacy

1. b) Mixpanel Inc.

• Location: United States
• Services: Analytics
• Safeguards: Standard Contractual Clauses
• Privacy Policy: https://mixpanel.com/legal/privacy-policy/

1. c) Cloud Hosting Provider

• Location: United States and other regions
• Services: Website hosting
• Safeguards: Data Processing Agreement, SCCs
• Privacy Policy: [Provider URL]

Your Consent: By accepting this Privacy Policy and using Website, you explicitly consent to international transfers listed above.

EU Users: You have right to obtain information about safeguards. Contact hello@apparentgroup.co for details.

8.7 Where Do We Get the Data From?

We obtain USER data:

Directly from you:

• Contact forms
• Newsletter subscriptions
• Email inquiries
• Social media interactions

Automatically:

• Cookies and similar technologies
• Website analytics
• From device and browser when visiting Website

From third parties:

• Social media platforms (if you interact with profiles)
• Advertising partners (anonymized data)
• Public sources (publicly available social media)

We do not purchase personal data from data brokers.

8.8 Exercise of Rights

Under applicable data protection laws, you have the following rights:

a) Right of Access

Obtain confirmation of whether we process your data and receive information about what data, why, who we share it with, and for how long.

b) Right to Rectification

Correct inaccurate or incomplete personal data.

c) Right to Erasure (“Right to Be Forgotten”)

Request deletion of personal data when:

• No longer necessary
• You withdraw consent
• You object and no overriding grounds exist
• Processed unlawfully
• Legal obligation requires deletion

Limitations: May retain data when required by law.

d) Right to Restriction of Processing

Request limitation of processing when:

• You contest accuracy
• Processing is unlawful
• We no longer need data but you need it for legal claims
• You’ve objected pending verification

e) Right to Object

Object to processing based on legitimate interests. We cease unless we have compelling grounds.

Special Cases:

• Direct marketing: Absolute right to object
• Profiling/automated decisions: Object to automated processing

f) Right to Data Portability

Receive data in structured, machine-readable format and have it transmitted to another controller.

g) Right to Withdraw Consent

Where processing is based on consent, withdraw at any time. Does not affect lawfulness before withdrawal.

h) Right to Lodge a Complaint

File complaint with data protection authority in your jurisdiction.

How to Exercise Your Rights:

Email: hello@apparentgroup.co Subject: “Data Protection Rights Request” Include:

• Full name
• Email address used on Website
• Specific right(s) to exercise
• Copy of ID (for verification)
• Details of request

Response Time: Within 30 days (or as required by law)

Verification: May request additional information to verify identity.

No Fee: Generally free. May charge reasonable fee for unfounded, excessive, or repetitive requests.

8.9 Data Protection Officer and Complaints to Supervisory Authority

Contact for Privacy Questions: Email: hello@apparentgroup.co Response time: 48-72 hours

Data Protection Officer: Email: hello@apparentgroup.co (Or dedicated DPO email if appointed)

Supervisory Authority: Right to lodge complaint with data protection authority in:

• Your country of residence
• Your place of work
• Place where violation occurred

For EU Users:

• Local data protection authority: https://edpb.europa.eu/about-edpb/about-edpb/members_en
• EU online dispute resolution: http://ec.europa.eu/consumers/odr/

For Hong Kong Users:

• Office of the Privacy Commissioner for Personal Data (PCPD)
• Website: https://www.pcpd.org.hk/
• Email: enquiry@pcpd.org.hk

For UK Users:

• Information Commissioner’s Office (ICO)
• Website: https://ico.org.uk/

For California Users:

• California Attorney General’s Office
• Website: https://oag.ca.gov/privacy

8.10 Security and Guarantees

Security Commitment: Apparent Group Limited implements appropriate security measures to protect personal data:

Technical Measures:

• Encryption in transit (HTTPS/TLS)
• Encrypted storage of sensitive data
• Secure authentication and access controls
• Regular security updates
• Firewall and intrusion detection
• Security testing and vulnerability assessments
• Secure backup and disaster recovery

Organizational Measures:

• Access limited to authorized personnel
• Employee training on data protection
• Confidentiality agreements
• Data processing agreements with processors
• Regular security policy reviews
• Incident response procedures
• Privacy by design principles

Risk Assessment: Regular assessment of risks considering:

• State of technology
• Implementation costs
• Nature and scope of processing
• Context and purposes
• Risks to individuals’ rights

Data Breach Response: In event of breach:

• Investigate and contain promptly
• Notify authorities within 72 hours (where required)
• Notify affected individuals without undue delay if high risk
• Document breach and response

Limitations: No method is 100% secure. While we implement strong protections, we cannot guarantee absolute security.

User Responsibility:

• Use strong passwords
• Keep credentials confidential
• Use secure connections
• Keep devices updated
• Be cautious of phishing

8.11 Minors

Age Restrictions: Website directed toward persons aged 18 years and older.

No Deliberate Collection from Minors: We do not knowingly collect data from persons under 18 without parental consent.

Discovery of Minor’s Data: If we discover minor under 18 has provided data:

• Delete information promptly
• Not use for any purpose
• Notify competent authority if required

How to Report: If you detect minor has used Website: hello@apparentgroup.co

Parent/Guardian Rights:

• Request access to child’s data
• Request deletion
• Refuse further collection
• Contact with concerns

Mobile Application: For policies regarding minors and the mobile APP, see separate APP Privacy Policy.

9. COOKIE POLICY

9.1 What Is a Cookie?

A cookie is a small text file downloaded to your device when you access and use this Website. Cookies store and retrieve information about your browsing activity.

Purpose of Cookies:

• Remember preferences and settings
• Understand Website usage
• Improve user experience
• Provide relevant content
• Analyze traffic and performance
• Secure Website and prevent fraud

What Cookies Are NOT:

• Not viruses or malware
• Cannot access other files
• Cannot personally identify you (unless combined with other data)

9.2 What Types of Cookies Are There?

A. By Entity Managing Them:

First-Party Cookies:

• Set by snorecare.life domain
• Managed by Apparent Group Limited
• Used for Website functionality and analytics

Third-Party Cookies:

• Set by external services (Google Analytics, ad networks)
• Managed by those third parties
• Used for analytics, advertising, social media

B. By Duration:

Session Cookies:

• Temporary, expire when browser closes
• Store information during browsing session
• Enable features like form completion

Persistent Cookies:

• Remain for set period or until deleted
• Remember preferences across visits
• Have specific expiration dates

C. By Purpose:

Strictly Necessary Cookies:

• Essential for Website operation
• Enable core functionality
• Cannot be disabled without breaking Website
• Do not require consent (legitimate interest)

Functional Cookies:

• Remember preferences
• Enhance features and personalization
• Examples: language, region
• Require consent in some jurisdictions

Analytical/Performance Cookies:

• Collect information about Website usage
• Help understand traffic and behavior
• Used to improve performance
• Examples: Google Analytics, Mixpanel
• Require consent

Advertising/Marketing Cookies:

• Track browsing across websites
• Build interest profiles for ads
• Measure ad effectiveness
• Enable remarketing
• Require explicit consent

Social Media Cookies:

• Set by social platforms (Facebook, Instagram, Twitter)
• Enable social sharing
• Allow social networks to track activity
• May affect content on other websites
• Require consent

9.3 Cookies Used on https://snorecare.life

FIRST-PARTY COOKIES (Managed by Apparent Group Limited)

Strictly Necessary / Technical Cookies:

Functional Cookies:

Analytical Cookies:

THIRD-PARTY COOKIES

Analytics Services:

Google Analytics (Google LLC)

Privacy Policy: https://policies.google.com/privacy

Mixpanel (Mixpanel Inc.) – if used

Privacy Policy: https://mixpanel.com/legal/privacy-policy/

Advertising Cookies:

Google Ads / DoubleClick (Google LLC)

Privacy Policy: https://policies.google.com/privacy

Facebook Pixel (Meta Platforms) – if used

Privacy Policy: https://www.facebook.com/privacy/

Social Media Cookies:

When you interact with social sharing buttons or embedded content:

Instagram / Facebook (Meta Platforms)

• Privacy Policy: https://www.facebook.com/privacy/

Twitter / X

• Privacy Policy: https://twitter.com/en/privacy

LinkedIn

• Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Note: Social media cookies controlled by third-party platforms. We do not control their cookies or privacy practices. Review their privacy policies.

9.4 How to Manage Cookies

You have several options to control cookies:

A. Cookie Consent Banner

When you first visit snorecare.life, cookie banner appears allowing you to:

• Accept All Cookies: Allow all cookies including analytics and advertising
• Reject Non-Essential: Accept only strictly necessary cookies
• Customize: Choose specific cookie categories
• Cookie Settings: Access detailed preferences anytime

Change preferences later by clicking “Cookie Settings” in Website footer.

B. Browser Settings

Control cookies through browser settings:

Delete Existing Cookies: Deleting cookies removes them but may log you out and forget preferences.

Block Future Cookies: Most browsers can block all cookies or only third-party cookies. Note: blocking cookies may affect Website functionality.

How to Delete Cookies in Common Browsers:

Google Chrome:

1. Menu (three dots) > Settings
2. Privacy and security > Cookies and other site data
3. See all cookies and site data > Remove All

• Guide: https://support.google.com/chrome/answer/95647

Mozilla Firefox:

1. Menu > Settings
2. Privacy & Security > Cookies and Site Data
3. Clear Data or Manage Data

• Guide: https://support.mozilla.org/kb/clear-cookies-and-site-data-firefox

Safari (Mac):

1. Safari menu > Preferences
2. Privacy tab > Manage Website Data
3. Remove All or select specific sites

• Guide: https://support.apple.com/guide/safari/manage-cookies-sfri11471

Microsoft Edge:

1. Settings > Privacy, search, and services
2. Clear browsing data > Cookies and other site data

• Guide: https://support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

Opera:

1. Settings > Privacy & security
2. Cookies and site data > See all cookies and site data

• Guide: https://help.opera.com/latest/security-and-privacy/#clearBrowsingData

Mobile Browsers:

• iOS Safari: Settings > Safari > Clear History and Website Data
• Chrome Mobile: Chrome > Settings > Privacy > Clear browsing data
• Android Browser: Settings > Privacy > Clear cache/cookies

C. Third-Party Opt-Out Tools

Google Analytics Opt-Out:

• Browser Add-on: https://tools.google.com/dlpage/gaoptout

Advertising Opt-Out:

• Digital Advertising Alliance: https://optout.aboutads.info/
• Network Advertising Initiative: https://optout.networkadvertising.org/
• European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/

Social Media:

• Facebook: https://www.facebook.com/ads/preferences
• Twitter: https://twitter.com/settings/privacy
• LinkedIn: https://www.linkedin.com/psettings/advertising

D. Do Not Track (DNT)

Some browsers offer “Do Not Track” signals. Currently no industry standard for responding to DNT. We do not alter practices in response to DNT signals.

9.5 Consequences of Disabling Cookies

If you disable cookies:

✅ You can still:

• View Website content
• Access health information
• Navigate between pages

❌ You may not be able to:

• Stay logged in (if accounts added)
• Maintain language preferences
• Receive personalized content
• See relevant advertising
• Use certain interactive features

Strictly necessary cookies cannot be disabled without breaking core functionality.

9.6 Modification of Cookie Policy

Apparent Group Limited may modify this COOKIE POLICY to:

• Comply with legal changes
• Adapt to data protection authority instructions
• Improve cookie practices
• Add or remove cookie providers

When we update:

• “Last Updated” date changes
• Updated policy published on Website
• May ask to review and accept new preferences

Your Responsibility: Review Cookie Policy periodically. Continued use after changes constitutes acceptance.

10. SOCIAL NETWORKS

10.1 Official Social Media Profiles

Apparent Group Limited operates official profiles on social media platforms (hereinafter “OFFICIAL SITES”) to:

• Share sleep health information
• Provide snoring reduction tips
• Engage with users and community
• Offer customer support
• Share APP updates

Current Official Social Media Profiles:

• Instagram: [Your Instagram handle] (e.g., @snorecare_official)
• Facebook: [Your Facebook page] (if applicable)
• Twitter/X: [Your Twitter handle] (if applicable)
• LinkedIn: [Your LinkedIn page] (if applicable)
• TikTok: [Your TikTok account] (if applicable)

Verification: Only profiles officially listed on snorecare.life and in mobile application are legitimate SnoreCare accounts. Beware of impersonators.

10.2 Governance and Applicable Terms

Dual Governance: Use of OFFICIAL SITES governed by:

1. These General Conditions, Privacy Policy, and Cookie Policy
2. Social media platform’s own terms of service, community guidelines, and privacy policy

Platform Terms Take Precedence: General operation regulated primarily by platform owner (Meta, Twitter, LinkedIn, etc.). Users must comply when interacting with profiles.

Platform Policies:

• Facebook/Instagram: https://www.facebook.com/policies and https://help.instagram.com/581066165581870
• Twitter/X: https://twitter.com/tos
• LinkedIn: https://www.linkedin.com/legal/user-agreement
• TikTok: https://www.tiktok.com/legal/terms-of-service

By following or interacting with OFFICIAL SITES, you accept both sets of terms.

10.3 Content Moderation

Our Rights: Apparent Group Limited may remove from OFFICIAL SITES any content that:

• Violates these General Conditions
• Violates platform terms or community guidelines
• Violates applicable laws
• Is offensive, discriminatory, or harmful
• Contains health misinformation or dangerous advice
• Promotes unproven or dangerous treatments
• Misrepresents SnoreCare’s medical capabilities
• Contains false health claims
• Infringes intellectual property rights
• Is spam or advertising
• Goes against medical ethics

Platform Moderation: Social media platforms may also remove content violating their rules through:

• Algorithms
• User reports
• Moderation teams

We have limited control over platform moderation decisions.

10.4 Account Management

Our Discretion: Apparent Group Limited reserves right to:

• Create new social media profiles
• Edit or modify existing profiles
• Delete profiles or accounts
• Change usernames
• Temporarily suspend profiles
• All without prior notice

Following/Unfollowing: To follow OFFICIAL SITES, use platform’s follow/like button.

To unfollow:

• Use platform’s unfollow/unlike function
• We cannot intervene in this process
• Unfollowing doesn’t delete data platform collected

10.5 Age Restrictions

Platform Age Requirements: Most social media platforms require users to be at least 13-16 years old (varies by platform and jurisdiction).

Our Policy:

• OFFICIAL SITES intended for users aged 18+
• Content suitable for general audiences
• Users under 18 should have parental guidance
• Minors should not provide health information

Preventing Minor Use: We take steps to prevent inappropriate use by minors, but rely primarily on platform age verification.

10.6 User-Generated Content

What You Can Do:

• Post comments on content
• Share posts
• Tag us in posts or stories
• Send direct messages
• Like, react to, and engage with content
• Participate in contests (subject to specific rules)

Restrictions:

• Personal, non-commercial use
• Genuine engagement
• Purposes consistent with platform terms

Prohibited:

• Commercial use without permission
• Spam or mass messaging
• Impersonation
• Automated bots
• Harassment or abuse
• Health misinformation

10.7 User Responsibilities

Appropriate Use: Users must:

• Use OFFICIAL SITES reasonably
• Follow social norms and morality
• Comply with applicable laws
• Respect these Conditions and platform terms
• Respect other users

User Liability: Users solely responsible for:

• Information, images, opinions posted
• Consequences of posts
• Comments on profiles
• Tags, mentions, or shares
• Respecting intellectual property
• Respecting privacy rights

Our Disclaimer: Apparent Group Limited:

• NOT editorially responsible for user content
• Does NOT identify with opinions posted
• Does NOT endorse user content
• NOT liable for consequences of user posts

User who posts content entirely responsible for consequences.

10.8 Prohibited Activities

Strictly prohibited:

A. Health Misinformation

• Spreading false or misleading health information
• Promoting dangerous or unproven treatments
• Discouraging medical consultation
• Claiming SnoreCare diagnoses or treats diseases
• Misrepresenting medical capabilities

B. Privacy and Data Violations

• Sharing personal health information of others
• Posting images of people without consent
• Violating medical privacy
• Disclosing confidential information

C. Intellectual Property Infringement

• Violating copyright, trademarks, patents
• Sharing copyrighted content without authorization
• Using protected designs without permission

D. Harmful or Illegal Content

• Illegal content
• Discriminatory or hateful content
• Obscene or pornographic content
• Abusive, defamatory, or threatening content
• Misleading, deceptive, or fraudulent content
• Content promoting violence or self-harm

E. Harassment and Abuse

• Slandering, defaming, or insulting others
• Intimidating or threatening users or staff
• Harassment based on protected characteristics
• Bullying or cyberstalking

F. Technical Abuse

• Introducing viruses or malware
• Attempting to hack or disrupt services
• Using bots or automated systems
• Scraping data without permission

G. Spam and Commercial Abuse

• Sending unsolicited advertising
• Mass messaging or spam
• Using profiles for unauthorized commercial purposes

H. Impersonation and Fraud

• Impersonating Apparent Group Limited or staff
• Impersonating healthcare providers
• Creating fake accounts
• Misrepresenting affiliation

Consequences:

• Content removal
• Blocking or banning
• Reporting to platforms
• Reporting to law enforcement
• Legal action

10.9 Medical Information on Social Media

Important Disclaimers:

General Information Only: Content on OFFICIAL SITES:

• Is for educational purposes
• Does NOT constitute medical advice
• Should not replace professional consultation
• May not apply to individual circumstances

Not Medical Endorsements:

• Sharing health information doesn’t endorse treatments
• Tips are general, not personalized
• Always consult healthcare providers

User-Shared Experiences: User testimonials or experiences:

• Are individual results, not typical outcomes
• Do not guarantee similar results
• Should not be relied upon for medical decisions

Emergency Situations:

• Social media is NOT for medical emergencies
• Call emergency services for urgent medical issues
• Do not delay medical care to post on social media

10.10 Collaboration with Authorities

Apparent Group Limited will inform and collaborate with police, judicial, and administrative authorities if we detect:

• Illegal use of OFFICIAL SITES
• Health misinformation endangering public health
• Criminal activity
• Threats or harassment

May provide user information when:

• Required by law
• Necessary to prevent crime or harm
• Needed to protect safety

10.11 Intellectual Property on Social Media

Protected Content: Content on OFFICIAL SITES protected by intellectual property laws:

• Text, graphics, images
• Videos, exercise demonstrations
• Health articles and educational content
• Trademarks, logos
• User-generated content (owned by creators)

No License Granted: Publishing content on OFFICIAL SITES does NOT grant users:

• Ownership rights
• License for commercial use
• Permission to reproduce or distribute
• Right to modify or create derivatives

Personal Use Only: Users may only:

• View and engage with content on platform
• Share using platform’s built-in features
• Tag or mention in accordance with norms

Commercial Use Prohibited: Users may NOT:

• Use content for commercial purposes
• Download and redistribute
• Use in own marketing
• Claim ownership

Exceptions: Platform sharing features (share button, retweet) permitted without additional permission.

10.12 Social Media Privacy

Data Collection: When you interact with OFFICIAL SITES, data collected by:

• Social media platform (see their privacy policy)
• Apparent Group Limited (for direct messages, comments)

What We Collect:

• Username/handle
• Public profile information
• Content of interactions
• Engagement data

How We Use It:

• Respond to inquiries and comments
• Provide customer support
• Improve social media strategy
• Analyze engagement
• Comply with legal obligations

Your Rights: You have data protection rights. Contact hello@apparentgroup.co regarding data we control.

Platform Control: Data collected by platforms controlled by them. Review their privacy policies and adjust privacy settings.

10.13 Contests and Promotions

If we run contests, giveaways, or promotions:

• Specific rules provided
• Participation may require additional consent
• Winners may need to provide contact information
• Subject to platform promotion guidelines
• No purchase necessary (where required by law)

Check specific promotion terms before participating.

10.14 Disclaimer

Social Media Limitations:

• Platforms may change policies, features, algorithms anytime
• Cannot guarantee continuous availability
• Platform outages beyond our control
• Content reach determined by algorithms

No Endorsement: Following OFFICIAL SITES or our following of accounts does not imply endorsement of third-party content, products, or services.

Official Status: Only accounts listed on snorecare.life and in mobile APP are official. Not responsible for fake accounts or impersonators.

Medical Advice Disclaimer: Interactions on social media do NOT constitute:

• Medical advice
• Doctor-patient relationships
• Professional medical consultation
• Diagnosis or treatment

Always consult qualified healthcare providers.

11. RESPONSIBILITY

Apparent Group Limited strives to provide high-quality Website services but disclaims liability for certain circumstances:

11.1 Technical Failures and Service Interruptions

NOT liable for:

1. a) System Failures:

• Website downtime, interruptions, outages
• Slow loading or performance issues
• Server failures or crashes
• Database errors
• Connection problems
• Maintenance periods

1. b) Malware and Security:

• Malware, viruses, harmful elements on user devices
• Security breaches by third parties
• Hacking or cyberattacks
• Phishing schemes
• User device vulnerabilities

1. c) Network Issues:

• ISP failures
• Network congestion
• DNS problems
• CDN issues
• Third-party hosting failures

1. d) Browser and Device Compatibility:

• Incompatibility with outdated browsers
• Device-specific display issues
• Operating system conflicts
• Mobile vs. desktop differences

User Precautions: Cannot guarantee absence of viruses. Users must:

• Maintain antivirus software
• Use secure connections
• Keep browsers and devices updated
• Exercise caution
• Adopt security measures

11.2 Third-Party Content

NOT liable for:

1. a) User-Generated Content:

• Comments on Website (if enabled)
• Social media posts
• Community contributions
• Any user-contributed content

1. b) Third-Party Websites:

• Content on linked websites
• Medical information accuracy on external sites
• Products or services by third parties
• Privacy practices of linked sites

1. c) Third-Party Health Information:

• Accuracy of medical information from external sources
• Suitability of health advice from other websites
• Claims made by third-party health resources

Active Collaboration: However, will actively collaborate to:

• Remove content violating laws
• Block harmful health misinformation
• Address content infringing rights
• Comply with authority takedown requests

How to Report: Email: hello@apparentgroup.co Include: URL, violation description, contact information

11.3 Health and Medical Disclaimers

NOT liable for:

1. a) Health Outcomes:

• Continued snoring despite using information
• No improvement in sleep quality
• Health complications from self-treatment
• Delayed diagnosis due to reliance on Website
• Adverse outcomes from following general advice

1. b) Medical Information:

• Accuracy of general health information
• Suitability for individual circumstances
• Timeliness of health content
• Completeness of medical information

1. c) User Health Decisions:

• Decisions made based on Website content
• Failure to seek professional medical care
• Self-diagnosis or self-treatment
• Stopping prescribed treatments
• Ignoring medical symptoms

Important: Website provides general information, NOT medical advice. Always consult healthcare providers.

11.4 Unauthorized or Improper Use

NOT liable for:

1. a) User Misconduct:

• Illegitimate actions by users
• Improper use of Website
• Violations of these Conditions
• User negligence or bad faith
• Violations of third-party rights

1. b) Third-Party Actions:

• Malicious actions by third parties
• Hacking or unauthorized access
• DDoS attacks
• Spam or phishing from third parties
• Impersonation or fraud

1. c) External Factors:

• Actions beyond our control
• Problems affecting user equipment
• Direct or indirect effects from circumstances beyond control

11.5 Information Accuracy

NOT liable for:

1. a) Content Currency:

• Outdated health information
• Changes to APP features not yet reflected
• Updated medical guidelines not incorporated
• Temporary information that expired

1. b) Errors:

• Typographical errors
• Translation inaccuracies (if multilingual)
• Inconsistencies between pages

1. c) External Information:

• Third-party service information
• App store policies
• Legal or regulatory information (informational only, not legal advice)
• Medical information from external sources

Best Efforts: Strive to maintain accurate, up-to-date information but cannot guarantee absolute accuracy.

Medical Information Updates: Medical knowledge evolves. Information on Website:

• Based on current understanding at time of publication
• May become outdated as science advances
• Should be verified with healthcare providers
• Does not replace current medical guidance

11.6 Service Availability

NOT liable for:

1. a) Interruptions:

• Temporary suspension for maintenance
• Updates or security measures
• System upgrades or migrations
• Emergency repairs

1. b) Force Majeure:

• Natural disasters
• Wars, terrorism, civil unrest
• Government actions or regulations
• Internet backbone failures
• Power outages
• Circumstances beyond control

1. c) Restructuring:

• IT infrastructure changes
• Service improvements
• Platform migrations
• Feature deprecations

1. d) Security Measures:

• Temporary blocking for suspected abuse
• Rate limiting during high traffic
• Geo-blocking for compliance

No Prior Notice Required: May interrupt Website access temporarily without prior notice.

11.7 User Indemnification

You Agree to Indemnify:

Apparent Group Limited, subsidiaries, affiliates, officers, directors, employees, and agents from any claims, demands, losses, liabilities, damages, costs, or expenses (including attorney fees) arising from:

1. a) Your Use of Website:

• Improper use
• Violations of General Conditions
• Violations of Privacy or Cookie Policy
• Breach of representations or warranties

1. b) Your Content:

• Content you post or transmit
• Intellectual property infringement
• Privacy violations
• Defamation or false statements

1. c) Your Conduct:

• Violations of laws or regulations
• Harm to others
• Fraudulent or illegal activity
• Negligence or willful misconduct

1. d) Health-Related Claims:

• Claims arising from health decisions based on Website
• Medical outcomes from following general information
• Failure to seek professional medical care
• Reliance on Website for medical purposes

1. e) Third-Party Claims:

• Claims by other users
• Intellectual property claims
• Privacy violation claims
• Any claims arising from your use

11.8 Limited Scope of Services

Important Clarifications:

We Only Provide Information: Apparent Group Limited provides Website solely for:

• Disseminating information about SnoreCare
• Promoting mobile application
• Marketing and brand awareness
• Providing educational health content
• Customer support

No Medical Services:

• Website does NOT provide medical services
• Does NOT offer medical advice, diagnosis, or treatment
• Does NOT create doctor-patient relationships
• Does NOT substitute for professional medical care

User Responsibility: Users solely responsible for:

• Correct use of Website information
• Health decisions based on Website content
• Downloading and using mobile application
• Compliance with APP Terms and Contract Conditions
• Seeking professional medical care when needed

Website vs. Application: Website is informational only. Actual snoring tracking and wellness features provided exclusively through mobile application, subject to separate terms.

11.9 Exclusive Remedy

If You Are Dissatisfied:

Your sole and exclusive remedy for dissatisfaction with:

• Use of Website
• Website contents or services
• Any part of General Conditions
• Privacy Policy or Cookie Policy

Is to cease accessing and using Website.

No refunds, compensation, or other remedies for Website use, as Website provided free for informational purposes only.

11.10 Limitation of Liability

Maximum Liability: To fullest extent permitted by law, Apparent Group Limited’s total aggregate liability for any claims related to Website shall be limited to amount you paid to access Website in 12 months preceding claim (typically zero, as Website is free).

Exclusion of Damages: In no event liable for:

• Indirect, incidental, special, or consequential damages
• Loss of profits, revenue, or business
• Loss of data or use
• Costs of procurement of substitute services
• Punitive or exemplary damages
• Medical costs or health damages
• Health complications or adverse outcomes

Jurisdictional Variations: Some jurisdictions don’t allow limitation of liability for certain damages. In such cases, liability limited to maximum extent permitted by law.

11.11 Legal Compliance

When We May Share Information:

Despite disclaimers, will collaborate with authorities if we have reliable knowledge that:

• Damage may constitute illegal activity
• User activity violates laws
• Threat to public health or safety
• Court orders or subpoenas require disclosure
• Health misinformation endangers public

Will notify competent authorities as required by law.

12. NULLITY AND INEFFECTIVENESS OF CLAUSES

12.1 Severability

If any clause, provision, or section included in these GENERAL CONDITIONS, PRIVACY POLICY, or COOKIES POLICY is declared:

• Totally or partially null and void
• Ineffective
• Unenforceable
• Invalid
• Contrary to applicable law

By court of competent jurisdiction or regulatory authority:

Effect of Invalidity:

• Nullity affects only that specific provision or part
• GENERAL CONDITIONS, PRIVACY POLICY, and COOKIES POLICY remain in force in all other respects
• Invalid provision deemed not included
• Remaining provisions continue with full force

12.2 Reformation

Modification to Preserve Intent: If possible, invalid provision shall be:

• Modified to minimum extent necessary
• Interpreted to make valid and enforceable
• Reformed to achieve original intent to extent permitted

12.3 No Waiver of Rights

Invalidity of one provision does not:

• Waive Apparent Group Limited’s other rights
• Release users from other obligations
• Affect enforceability of remaining terms

12.4 Good Faith Application

Both parties agree to:

• Apply remaining provisions in good faith
• Negotiate alternative provisions if necessary
• Comply with spirit and intent of conditions

13. APPLICABLE LAW AND JURISDICTION

13.1 Governing Law

These GENERAL CONDITIONS, PRIVACY POLICY, and COOKIES POLICY, and any disputes arising from Website or services provided by Apparent Group Limited, shall be governed by and construed in accordance with laws of Hong Kong Special Administrative Region, without regard to conflict of law principles.

However, mandatory consumer protection laws of user’s country of residence may also apply where required by law.

13.2 Jurisdiction

Applicable jurisdiction for resolving disputes depends on USER’s status:

For Professional Users and Business Entities:

Commercial/Business Users: Users accessing Website in professional capacity, including:

• Companies, corporations, partnerships
• Sole proprietors or freelancers acting commercially
• Any entity conducting business

Jurisdiction: Both parties irrevocably submit to exclusive jurisdiction of courts of Hong Kong for any disputes arising from:

• Use of Website
• These General Conditions
• Privacy Policy or Cookie Policy
• Any services provided

For Individual Consumer Users:

Consumer Status: Individual users accessing Website for personal, non-commercial purposes.

Jurisdiction: Individual consumers shall resolve disputes according to:

• Applicable law of USER’s country of residence
• Jurisdiction of courts in USER’s country of residence

Ensures consumers benefit from local consumer protection laws and can bring claims in home jurisdiction.

13.3 European Union Users

For USERS Resident in EU:

Consumer Protection:

EU consumer protection directives and regulations apply, including:

• Consumer Rights Directive (2011/83/EU)
• General Data Protection Regulation (GDPR)
• E-Commerce Directive
• Unfair Contract Terms Directive

Online Dispute Resolution (ODR):

In accordance with Article 14.1 of Regulation (EU) 524/2013, European Commission provides Online Dispute Resolution platform.

Access ODR platform: http://ec.europa.eu/consumers/odr/

Facilitates out-of-court resolution of disputes between consumers and traders.

Alternative Dispute Resolution:

EU consumers may also access:

• National consumer dispute resolution bodies
• Ombudsman services
• ADR entities

No Restriction of Rights:

Nothing in these conditions restricts statutory consumer rights under EU law. Where EU consumer protection laws conflict with these conditions, EU law prevails.

13.4 Other Jurisdictions

United Kingdom: UK consumers subject to UK consumer protection laws and may bring disputes in UK courts.

United States: US users (particularly California) benefit from applicable state and federal consumer protection laws, including CCPA for California residents.

Other Regions: Users in other jurisdictions have rights under local laws. These conditions do not limit mandatory consumer protections.

13.5 Arbitration (where applicable)

For users in jurisdictions where arbitration permitted or required:

• Disputes may be subject to binding arbitration
• Arbitration rules of applicable jurisdiction apply
• Small claims court exceptions may apply

13.6 Limitation Period

Time Limits for Claims: Claims or causes of action arising from use of Website or these conditions must be brought within limitation period specified by applicable law.

Typical Limitation Periods:

• Hong Kong: 6 years for breach of contract
• EU: Varies by member state (typically 2-6 years)
• US: Varies by state (typically 2-4 years)

After limitation period expires, claims may be barred.

13.7 Legal Fees and Costs

Prevailing Party: In legal proceedings:

• Prevailing party may be entitled to recover reasonable attorney fees and costs
• Depends on applicable law and court discretion
• Some jurisdictions follow “loser pays” rules

Consumer Protection: Consumer protection laws may limit fee-shifting provisions for individual consumers.

13.8 Language

Governing Language: These conditions drafted in English. If translated into other languages:

• Translations provided for convenience only
• English version is authoritative text
• In case of discrepancies, English version prevails

Legal Proceedings: May be conducted in language of court’s jurisdiction, with interpretation or translation provided as necessary.

14. CONTACT INFORMATION

For questions, concerns, or requests regarding these General Conditions, Privacy Policy, Cookie Policy, or any aspect of Website:

Apparent Group Limited

Registered Office: FLAT/RM 05-06 HOLLYWOOD PLAZA
610 NATHAN ROAD, 18/F, KL
Hong Kong

Email: hello@apparentgroup.co

Website: https://snorecare.life

Response Time: Aim to respond within 48-72 business hours.

For Specific Issues:

• Privacy and Data Protection: hello@apparentgroup.co
• Medical Questions: Consult your healthcare provider (we cannot provide medical advice)
• Copyright Infringement: hello@apparentgroup.co (subject: “Copyright Claim”)
• Technical Support: Contact through mobile APP or hello@apparentgroup.co
• Press and Media: hello@apparentgroup.co (subject: “Media Inquiry”)
• Business Partnerships: hello@apparentgroup.co (subject: “Partnership Inquiry”)
• Health Content Concerns: hello@apparentgroup.co (subject: “Health Content”)

FINAL DECLARATION

By accessing and using the Website https://snorecare.life, you acknowledge that you have:

✓ Read these General Conditions in their entirety
✓ Understood the Privacy Policy and Cookie Policy
✓ Had adequate opportunity to review all terms
✓ Voluntarily accepted these conditions
✓ Agreed to comply with all provisions
✓ Understood that Website provides information only, not medical advice
✓ Acknowledged that SnoreCare is NOT a medical device
✓ Understood to consult healthcare providers for medical concerns
✓ Acknowledged that Website use does not establish commercial or medical relationship
✓ Understood that download and use of mobile application is subject to separate terms

If you do not agree with these General Conditions, Privacy Policy, or Cookie Policy, you must not use this Website.

Last Updated: September 30, 2025

© 2025 Apparent Group Limited. All rights reserved.

Apparent Group Limited
Company Registration: 73428962
Hong Kong

IMPORTANT MEDICAL DISCLAIMER:

SnoreCare Website and mobile application are NOT medical devices and do NOT provide medical advice, diagnosis, or treatment. Information provided is for educational and wellness purposes only. Always consult qualified healthcare providers for medical concerns, diagnosis, and treatment of sleep disorders or any health condition. Do not disregard professional medical advice or delay seeking it because of content on this Website or in the APP.